Proper Logo Placement
In terms of logo and company info placement, always pick the side that has the most visibility. We can either opt for printing our logo or doing some embroidery. Either way, it will be prominently featured for everyone to see, no matter where the client takes the bag.

Versatility on All Levels
Detachable handles, extra sling straps, secret compartments — all of those little items can help make our product stand out. Sure, a regular single-compartment bag with a zipper is useful. However, some complexity will always work to our benefit.

Variation Is Key
There are bags that can be long or short, wide or narrow, rectangular or cylindrical. To put it simply, cooler bags come in different designs, and we should provide our clients with some variety. If possible, we should opt for new designs for every business season.

When and Where (and How) to Give Cooler Bags
In terms of how to distribute the bags, here are a few basic ideas:

Sell them at trade shows
Use them as gifts during giveaways
Use them as gifts to schools or colleges the company works with
Provide them to long-time workers and clients as a loyalty reward
Provide them as gifts or sell them at a low price during key speaking events.